Brazil Flag

INTERNATIONAL MARKET REPORT

12/28/2018

BRAZIL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.71
CHANGE FROM LAST MONTH: -5.12%
VOLUME TO DATE: 72,912 BOXES
CHANGE FROM LAST YEAR: -45%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.16 – $1.51 $4.50
150 120 100 80 60
red anjou
$0 $1.51 – $1.51 $4.50
150 120 100 80 60
bartlett
$0 $1.16 – $2.10 $4.50
150 120 100 80 60
bosc
$0 $1.51 – $1.51 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: 0%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $1.39 – $1.59 $4.50
150 120 100 80 60
Argentina
Bartlett
$0 $1.28 – $1.51 $4.50
150 120 100 80 60
Spain
Conference
$0 $0.93 – $1.51 $4.50
150 120 100 80 60
Belgium
Red Anjou
$0 $1.51 – $1.61 $4.50
150 120 100 80 60
Argentina

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-Store Promotions
Country-wide
All Season
Social Media
Internet
All Season
Press Relation
Country-wide
October 2018 - March 2019
Consumer Special Events
Sao Paulo
November - December

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
753
0
1325
# STORES
91
0
175