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INTERNATIONAL MARKET REPORT

01/15/2019

BRAZIL

MARKET PULSE

CURRENT EXCHANGE RATE: 5.15
CHANGE FROM LAST MONTH: +3.50%
VOLUME TO DATE: 72,912 BOXES
CHANGE FROM LAST YEAR: -45%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.22 – $1.83 $4.50
150 120 100 80 60
red anjou
$0 $1.22 – $1.83 $4.50
150 120 100 80 60
bartlett
$0 $1.22 – $1.83 $4.50
150 120 100 80 60
bosc
$0 $1.22 – $1.83 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 75%
  • Fancy: 20%
  • 3rd Grade: 5%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $1.22 – $1.83 $4.50
150 120 100 80 60
Argentina
Packham
$0 $1.22 – $1.95 $4.50
150 120 100 80 60
Argentina
Rocha
$0 $1.22 – $1.83 $4.50
150 120 100 80 60
Portugal
Williams
$0 $1.22 – $1.83 $4.50
150 120 100 80 60
Spain
Conference
$0 $1.22 – $1.83 $4.50
150 120 100 80 60
Belgium

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
30 Plus - 6 stores - World Pear Day Promotion
Guangzhou
February 2-18, 2019
City Shop - 8 stores - sampling promotion
Shanghai
February 15-28, 2019
Sampling at consumer fitness event - 500 attendees
Dubai
March 1, 2019
Social Media - new recipe video campaign
Country-wide
February 2019
In-store sampling at The Food Hall in Jakarta - December 2019
Sampling and nutrition information sharing at Hello Kitty Run Dubai consumer fitness event, 500 attendees - December 2019

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
150
0
275
# STORES
90
0
150