Mexico Flag

INTERNATIONAL MARKET REPORT

01/29/2019

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.27
CHANGE FROM LAST MONTH: +1.45%
VOLUME TO DATE: 1,428,868 BOXES
CHANGE FROM LAST YEAR: +46%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.59 – $1.45 $4.50
150 120 100 80 60
bartlett
$0 $0.81 – $1.43 $4.50
150 120 100 80 60
bosc
$0 $0.71 – $1.43 $4.50
150 120 100 80 60
comice
$0 $0.86 – $2.03 $4.50
150 120 100 80 60
forelle
$0 $0.88 – $2.84 $4.50
150 120 100 80 60
red anjou
$0 $0.59 – $1.79 $4.50
150 120 100 80 60
starkrimson
$0 $1.43 – $1.43 $4.50
150 120 100 80 60
seckel
$0 $0.95 – $2.29 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 74%
  • Fancy: 18%
  • 3rd Grade: 8%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
ASIAN
$0 $0.86 – $2.03 $4.50
150 120 100 80 60
USA-California
ASIAN
$0 $1.43 – $2.03 $4.50
150 120 100 80 60
China
CONFERENCE
$0 $0.72 – $2.10 $4.50
150 120 100 80 60
Holland

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotion
12 cities in Mexico
February 2019
Traditional Market Promotion
Mexico City & Guadalajara
February 2019
Billboards and Bus campaign
Mexico City, Guadalajara & Monterrey
February - April 2019
Wholesale Market Promotions
Mexico City, Guadalajara & Monterrey
February 2019
Salad recipe Promotions
Billboard campaign
Bus advertising Campaign

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
636
0
1400
# STORES
311
0
700