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INTERNATIONAL MARKET REPORT

01/29/2019

BRAZIL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.7
CHANGE FROM LAST MONTH: -0.54%
VOLUME TO DATE: 75,264 BOXES
CHANGE FROM LAST YEAR: -45%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.45 – $1.57 $4.50
150 120 100 80 60
red anjou
$0 $1.45 – $1.57 $4.50
150 120 100 80 60
bartlett
$0 $1.21 – $1.57 $4.50
150 120 100 80 60
bosc
$0 $1.45 – $1.57 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: 0%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Conference
$0 $0.96 – $1.22 $4.50
150 120 100 80 60
Belgium
Bartlett
$0 $1.08 – $1.45 $4.50
150 120 100 80 60
Spain
Anjou
$0 $0.85 – $1.34 $4.50
150 120 100 80 60
Argentina
Rocha
$0 $0.79 – $1.57 $4.50
150 120 100 80 60
Portugal

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Social Media
Internet 
All season
In-Store Promotions
All country
Country-wide
PR
Country-wide
All season
billboard - HD TV outdoor - Extended into january
recipe sampling promotion
sampling promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
841
0
1325
# STORES
91
0
91