Central American Region Flag

INTERNATIONAL MARKET REPORT

01/29/2019

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 608.81
CHANGE FROM LAST MONTH: +1.08%
VOLUME TO DATE: 222,572 BOXES
CHANGE FROM LAST YEAR: -6%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.74 – $1.98 $4.50
150 120 100 80 60
red anjou
$0 $1.49 – $2.35 $4.50
150 120 100 80 60
bosc
$0 $1.90 – $2.20 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 40%
  • Fancy: 60%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Ercollini
$0 $1.88 – $2.35 $4.50
150 120 100 80 60
Spain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store Promotions
Region-Wide
January - February 2019
School Promotions
Region-Wide
January 2019
Advertising
Costa Rica
January 2019
Warehouse promotions
In-Store Promotions
Merchandising

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
344
0
1000
# STORES
96
0
75