Colombia Flag

INTERNATIONAL MARKET REPORT

01/29/2019

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3133.5
CHANGE FROM LAST MONTH: +0.06%
VOLUME TO DATE: 121,010 BOXES
CHANGE FROM LAST YEAR: +13%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.12 – $1.78 $4.50
150 120 100 80 60
packham
$0 $1.23 – $1.58 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 50%
  • Fancy: 50%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.21 – $1.93 $4.50
150 120 100 80 60
Chile
Packham
$0 $1.08 – $1.77 $4.50
150 120 100 80 60
Argentina
Anjou
$0 $1.18 – $1.46 $4.50
150 120 100 80 60
Argentina
Locally-Grown
$0 $0.85 – $0.85 $4.50
150 120 100 80 60
Colombia
Rocha
$0 $1.58 – $1.58 $4.50
150 120 100 80 60
Portugal

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotions
Colombia
January - February 2019
Merchandising
Bogota
January - February 2019
School Promotions
Bogota
February 2019
In-store promotions
In-store promotions
Merchandising

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
100
0
500
# STORES
27
0
25