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INTERNATIONAL MARKET REPORT

02/11/2019

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.62
CHANGE FROM LAST MONTH: -1.38%
VOLUME TO DATE: 131,838 BOXES
CHANGE FROM LAST YEAR: +137%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.80 – $3.23 $4.50
150 120 100 80 60
red anjou
$0 $1.62 – $3.73 $4.50
150 120 100 80 60
bosc
$0 $1.43 – $2.48 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 65%
  • Fancy: 25%
  • 3rd Grade: 10%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $0.73 – $1.80 $4.50
150 120 100 80 60
Israel
Conference
$0 $1.23 – $2.23 $4.50
150 120 100 80 60
Italy
Blanquilla
$0 $0.73 – $1.60 $4.50
150 120 100 80 60
Spain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Recipe demonstration for food Journalists and bloggers
Tel-Aviv
January 14, 2019
Healthy Pear social media campaign
Israel
January - July 2019
TV program broadcast on Israel TV Health Channel
Israel
December 2018 - June 2019
Journalists and bloggers celebration
Journalists and bloggers celebration
new healthy recipes