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INTERNATIONAL MARKET REPORT

02/28/2019

INDIA

MARKET PULSE

CURRENT EXCHANGE RATE: 71
CHANGE FROM LAST MONTH: -0.65%
VOLUME TO DATE: 110,722 BOXES
CHANGE FROM LAST YEAR: +38%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.47 – $1.59 $4.50
150 120 100 80 60
red anjou
$0 $1.59 – $1.91 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 95%
  • Fancy: 5%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Alejandrina
$0 $0.96 – $1.15 $4.50
150 120 100 80 60
Spain
Lucas
$0 $1.21 – $1.53 $4.50
150 120 100 80 60
The Netherlands
Lucas
$0 $1.15 – $1.53 $4.50
150 120 100 80 60
Belgium

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
School Promotions - Nutrition Outreach
Bangalore and Ahmedabad
March 2019
Roadside Retail Promotions
Mumbai and Ahmedabad
March 2019
In-store promotions across South India with KPN Farm Fresh
Nutrition Seminar with Office Goers in Leading Corporate Houses
Display at 24 Spar Hypermarkets across the country

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
18455
0
15000
# STORES
890
0
350