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INTERNATIONAL MARKET REPORT

02/28/2019

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.27
CHANGE FROM LAST MONTH: +0.88%
VOLUME TO DATE: 1,744,661 BOXES
CHANGE FROM LAST YEAR: +48%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.82 – $1.29 $4.50
150 120 100 80 60
bosc
$0 $0.70 – $1.51 $4.50
150 120 100 80 60
bartlett
$0 $0.87 – $1.17 $4.50
150 120 100 80 60
comice
$0 $0.87 – $1.65 $4.50
150 120 100 80 60
forelle
$0 $2.23 – $2.24 $4.50
150 120 100 80 60
red anjou
$0 $0.70 – $1.55 $4.50
150 120 100 80 60
starkrimson
$0 $1.41 – $1.41 $4.50
150 120 100 80 60
seckel
$0 $0.94 – $1.88 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 13%
  • 3rd Grade: 17%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
ASIAN
$0 $0.87 – $1.17 $4.50
150 120 100 80 60
USA-California
ASIAN
$0 $0.94 – $2.23 $4.50
150 120 100 80 60
CHINA
Conference
$0 $1.53 – $1.53 $4.50
150 120 100 80 60
HOLLAND

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
ANTAD TRADE SHOW - Main retail show in Mexico
GUADALAJARA
March 5-7, 2019
Nutritional Workshops with Walmart, Soriana, Superama, Chedraui, La Comer and Mega
Guadalajara and Leon
March 2-24, 2019
Technical Seminars with Super kompras, Austral Trading and Super Aki
6 cities
March 2019
Cooking Workshops with Walmart, Soriana, Superama, Chedraui, La Comer and Mega
Mexico City, Guadalajara & Monterrey
March 9-24, 2019
Event sponsorship in Mexico City reaching 427 consumers
Nutritional workshops in Walmart in Mexico CIty
Healthy cooking workshops in Superama, Mexico City

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
929
0
1400
# STORES
459
0
700