Mexico Flag

INTERNATIONAL MARKET REPORT

03/29/2019

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.19
CHANGE FROM LAST MONTH: -0.47%
VOLUME TO DATE: 1,899,126 BOXES
CHANGE FROM LAST YEAR: +47%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.77 – $1.29 $4.50
150 120 100 80 60
bartlett
$0 $0.94 – $1.40 $4.50
150 120 100 80 60
bosc
$0 $0.59 – $1.40 $4.50
150 120 100 80 60
comice
$0 $1.64 – $1.78 $4.50
150 120 100 80 60
forelle
$0 $2.22 – $2.23 $4.50
150 120 100 80 60
red anjou
$0 $0.86 – $1.52 $4.50
150 120 100 80 60
seckel
$0 $0.94 – $1.78 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 64%
  • Fancy: 16%
  • 3rd Grade: 20%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
ASIAN
$0 $0.86 – $0.86 $4.50
150 120 100 80 60
CALIFORNIA, USA
ASIAN
$0 $0.86 – $1.99 $4.50
150 120 100 80 60
CHINA
CONFERENCE
$0 $1.52 – $1.52 $4.50
150 120 100 80 60
HOLLAND

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Movie-tie promotion: "Wonder Park" including Billboards, in-store activities and POS materials in traditional and modern channels
Mexico City, Guadalajara & Monterrey
March 27 - April 26, 2019
Cooking workshops with Walmart, Soriana, Superama, Chedraui, La Comer and Mega
Mexico City, Guadalajara & Monterrey
April 15-30, 2019
Exhibition Contest with HEB in all their stores
Monterrey
April - May 2019
Interactive Promotions focused on kids: Walmart, Soriana, Calimax, Smart, Alsuper, Casa Ley, Chedraui, Mega
10 cities
April 20-30, 2019
HEALTHY COOKING WORKSHOPS with Superama in Mexico City
Museum promotion in Guadalajara with Trompo Méagico Museum focused on school age children
Decoration with POS Materials for "Wonder Park" movie on street markets in Mexico City

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1121
0
1400
# STORES
567
0
700