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INTERNATIONAL MARKET REPORT

04/23/2019

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.61
CHANGE FROM LAST MONTH: -0.28%
VOLUME TO DATE: 137,698 BOXES
CHANGE FROM LAST YEAR: +148%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.76 – $3.53 $4.50
150 120 100 80 60
red anjou
$0 $1.51 – $3.40 $4.50
150 120 100 80 60
bosc
$0 $1.20 – $2.77 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $0.95 – $2.77 $4.50
150 120 100 80 60
Israel
Green Anjou
$0 $2.02 – $3.15 $4.50
150 120 100 80 60
Argentina
Red Anjou
$0 $2.02 – $2.90 $4.50
150 120 100 80 60
Argentina
Blankia
$0 $1.13 – $2.27 $4.50
150 120 100 80 60
Spain, Turkey
Organic Conference
$0 $3.03 – $4.03 $4.50
150 120 100 80 60
France

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
TV program highlighting the health benefits of USA Pears
Israel
November 2018 - June 2019
Social Media Program
Israel
November 2018 - June 2019
USA Pear festival Passover PR campaign
Tel-Aviv
April 2019
Fruit display in Jerusalem
Pear display in Herzliya, Israel