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INTERNATIONAL MARKET REPORT

04/25/2019

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.02
CHANGE FROM LAST MONTH: -2.16%
VOLUME TO DATE: 2,266,448 BOXES
CHANGE FROM LAST YEAR: +47%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.78 – $1.31 $4.50
150 120 100 80 60
bartlett
$0 $0.95 – $1.43 $4.50
150 120 100 80 60
bosc
$0 $0.60 – $1.43 $4.50
150 120 100 80 60
comice
$0 $1.67 – $1.91 $4.50
150 120 100 80 60
forelle
$0 $2.26 – $2.26 $4.50
150 120 100 80 60
red anjou
$0 $0.88 – $1.55 $4.50
150 120 100 80 60
seckel
$0 $0.95 – $1.91 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 72%
  • Fancy: 25%
  • 3rd Grade: 3%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $0.95 – $0.95 $4.50
150 120 100 80 60
Chile
Asian
$0 $1.19 – $1.90 $4.50
150 120 100 80 60
China
Conference
$0 $1.55 – $1.55 $4.50
150 120 100 80 60
Holland

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Importer Appreciation Event with top 20 USA pear importers
Guadalajara
May 2, 2019
Interactive promotions for kids
10 cities
May 20-30, 2019
In-store promotions focused on Bosc and Red Varieties
12 cities
April 27-May 30, 2019
Technical Seminars with Austral, Grupo Premier, Merco & Super Kompras
Monterrey & Toluca
May 2019
Movie promotion - Wonder Park Movie partnership with Paramount Pictures and USA Pears
Exclusive Wonder Park premiere at Movie Theater in Cuernavaca for USA Pears Facebook fans
Kid Program activities in Mexico City

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1387
0
1400
# STORES
701
0
700