Mexico Flag

INTERNATIONAL MARKET REPORT

06/28/2019

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.18
CHANGE FROM LAST MONTH: +0.68%
VOLUME TO DATE: 3,008,533 BOXES
CHANGE FROM LAST YEAR: +45%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
red anjou
$0 $0.78 – $1.55 $4.50
150 120 100 80 60
bosc
$0 $0.83 – $1.59 $4.50
150 120 100 80 60
red anjou
$0 $0.71 – $1.54 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 85%
  • Fancy: 15%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Bosc
$0 $0.71 – $1.23 $4.50
150 120 100 80 60
Chile
Packham
$0 $0.71 – $1.77 $4.50
150 120 100 80 60
Chile
Anjou
$0 $0.87 – $0.87 $4.50
150 120 100 80 60
Argentina
Asian
$0 $1.13 – $2.35 $4.50
150 120 100 80 60
China
Conference
$0 $0.59 – $0.83 $4.50
150 120 100 80 60
Holland

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
99.5 FM 2019 Race, where is expected a participation of 2,000 runners
 Cuernavaca
July 7th, 2019
Merchandising activities using Pets 2 movie´s POS Materials
 Mexico City, Guadalajara & Monterrey
July 2019
Training Seminars with Soriana and Superkompras
Mexico City
July 2019
Interactive promotions, focused on Kids
Wholesale Market Promotion in mexico City´s wholesale market
Movie tie-in promotion at Walmart stores

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1835
0
1400
# STORES
896
0
700