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INTERNATIONAL MARKET REPORT

10/30/2019

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.47
CHANGE FROM LAST MONTH: -1.73%
VOLUME TO DATE: 431,115 BOXES
CHANGE FROM LAST YEAR: -26%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
starkrimson
$0 $1.80 – $3.22 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $1.27 – $1.53 $4.50
150 120 100 80 60
Israel
Kaiser Alexander
$0 $2.43 – $3.33 $4.50
150 120 100 80 60
Italy
Blankia
$0 $1.27 – $1.93 $4.50
150 120 100 80 60
Spain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Marketing activities for the 2019-20 season will include television, social media, PR, and digital advertising
Israel
November 2019 - April 2020
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