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INTERNATIONAL MARKET REPORT
10/31/2019
CENTRAL AMERICAN REGION
Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad
MARKET PULSE
CURRENT EXCHANGE RATE:
572.42
CHANGE FROM LAST MONTH:
-2.03%
VOLUME TO DATE:
64,606 BOXES
CHANGE FROM LAST YEAR:
+8%
(SOURCE: WSTFA)
USA PEARS: RETAIL PRICING, SIZES, AND GRADES
PRICE RANGE
(per lb)
SIZE RANGE
anjou
$0
$1.40
–
$2.33
$4.50
150
120
100
80
60
red anjou
$0
$2.42
–
$2.73
$4.50
150
120
100
80
60
bosc
$0
$2.69
–
$2.73
$4.50
150
120
100
80
60
GRADES FOR ALL VARIETIES
US1: 100%
Fancy: %
3rd Grade: %
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Anjou
$0
$0.91
–
$1.93
$4.50
150
120
100
80
60
Argentina
Bosc
$0
$1.64
–
$1.64
$4.50
150
120
100
80
60
Argentina
Ercolini
$0
$2.59
–
$2.81
$4.50
150
120
100
80
60
Chile
Asian
$0
$3.47
–
$3.51
$4.50
150
120
100
80
60
California
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
In-Store Promotions in Automercado (24 days); Callejas Stores (12 days); Walmart/Paiz (12 days); CCN (12 days); Massi Stores (12 days)
Region-Wide
November 2019
Technical Training in El Salvador with Super Selectos as part of their Technical Training day to more than 150 employees
El Salvador
October - November 2019
Cooking Workshops with Despensa de Don Juan
El Salvador
November 6, 2019
Merchandising
Region-Wide
Season-long
Technical Poster used with retailers, importers and traditional retailers to keep them trained and educated on proper handling techniques
New POS materials design featuring Bosc and Anjou
Technical Training seminars conducted throughout the region, reaching over 300 retail and importer personnel.
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
0
0
1500
# STORES
0
0
75
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