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INTERNATIONAL MARKET REPORT

10/31/2019

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3425.5
CHANGE FROM LAST MONTH: -0.45%
VOLUME TO DATE: 15,180 BOXES
CHANGE FROM LAST YEAR: -67%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.55 – $0.58 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.07 – $2.02 $4.50
150 120 100 80 60
Chile
Packham
$0 $0.89 – $1.03 $4.50
150 120 100 80 60
Argentina
Local
$0 $0.67 – $1.02 $4.50
150 120 100 80 60
Colombia

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store Promotions in Surtifruver, Grupo Éxito and Olimpica, targeting stores that currently have good volumes of USA Pears
Country-wide
November 2019
Merchandising and Category Management
Bogota, Medellin and Cali
November 2019
Cooking Workshops in Corabastos and key retail stores from Grupo Éxito and Surtifruver groups
Country-wide
November 2019
Retailer Reverse Trade Mission conducted following PMA Fresh Summit. The lead buyers of Olímpica, Surtifruver and Éxito participated in the mission.
This is the varieties Shelf Talker that will be used mainly at the supermarket stores
Billboard campaign in Corabastos (Bogota's Wholesale market) from October 15 - November 15