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INTERNATIONAL MARKET REPORT
10/30/2019
BRAZIL
MARKET PULSE
CURRENT EXCHANGE RATE:
4.23
CHANGE FROM LAST MONTH:
+5.20%
VOLUME TO DATE:
87,993 BOXES
CHANGE FROM LAST YEAR:
+43%
(SOURCE: WSTFA)
USA PEARS: RETAIL PRICING, SIZES, AND GRADES
PRICE RANGE
(per lb)
SIZE RANGE
bartlett
$0
$1.41
–
$1.95
$4.50
150
120
100
80
60
red anjou
$0
$1.58
–
$2.15
$4.50
150
120
100
80
60
GRADES FOR ALL VARIETIES
US1: 85%
Fancy: 15%
3rd Grade: %
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Bartlett
$0
$0.76
–
$1.41
$4.50
150
120
100
80
60
Spain
Anjou
$0
$0.54
–
$0.97
$4.50
150
120
100
80
60
Argentina
Rocha
$0
$0.29
–
$0.97
$4.50
150
120
100
80
60
Portugal
Ercolini
$0
$0.97
–
$1.41
$4.50
150
120
100
80
60
Spain
Packham
$0
$0.53
–
$0.68
$4.50
150
120
100
80
60
Argentina
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
Social Media
Nationwide
All Season
PR
Nationwide
September 2019 - February 2020
Technical Training - with retailer Big (formerly Walmart)
Sao Paulo
October 10, 2019
In-Store Promotions with Natural da Terra
Sao Paulo
November 2019
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
0
0
1700
# STORES
0
0
100
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