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INTERNATIONAL MARKET REPORT

11/28/2019

TAIWAN

MARKET PULSE

CURRENT EXCHANGE RATE: 30.48
CHANGE FROM LAST MONTH: +0.30%
VOLUME TO DATE: 34,301 BOXES
CHANGE FROM LAST YEAR: +83%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.74 – $0.86 $4.50
150 120 100 80 60
red anjou
$0 $0.74 – $0.71 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
SHINGO
$0 $1.49 – $1.59 $4.50
150 120 100 80 60
KOREA
HOUSI
$0 $4.16 – $4.91 $4.50
150 120 100 80 60
Taiwan
SHINKO
$0 $3.38 – $4.39 $4.50
150 120 100 80 60
Taiwan

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
82 in-store promotion days: 38 in Northern, 24 in Central, and 20 in Southern Taiwan
Taiwan
November 2019
Co-op promotion with Carrefour & Funcom including increase display area for USA Pears
Taiwan
November 2019
in-store promotion at A-Mart in Northern Taiwan

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
116
0
200
# STORES
30
0
60