India Flag

INTERNATIONAL MARKET REPORT

11/28/2019

INDIA

MARKET PULSE

CURRENT EXCHANGE RATE: 71.4
CHANGE FROM LAST MONTH: +0.67%
VOLUME TO DATE: 51,100 BOXES
CHANGE FROM LAST YEAR: -14%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.46 – $1.77 $4.50
150 120 100 80 60
red anjou
$0 $1.58 – $1.96 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 95%
  • Fancy: 5%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Ercolini
$0 $1.08 – $1.33 $4.50
150 120 100 80 60
Spain
Packham
$0 $1.39 – $1.65 $4.50
150 120 100 80 60
South Africa
Vermont Beauty
$0 $1.65 – $2.03 $4.50
150 120 100 80 60
South Africa

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
World Pear Day Celebrations at Spencer's Hypermarket and Reliance Fresh; Blogger Luncheon
Delhi NCR and Mumbai
December 7-8, 2019
In-store Promotions with all Major Retailers (KPN , Reliance Fresh, Big Bazaar Gen Nxt, Spencer's, Spar, Lulu, Big Basket, Metro, Walmart)
All India
December 1, 2019 - February 28, 2020
Large Scale Advertising Campaign (Print, Radio and Outdoor)
Print (All India), Outdoor (Mumbai)
December 12, 2019 - January 31, 2020
Media Launch of USA Pears with Celebrity Brand Ambassador
Mumbai
December 12, 2019
USA Pear Nutrition Seminars
USA Pear Wholesale Market Display
USA Pear Sampling at KPN Farm Fresh Stores

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
615
0
15000
# STORES
41
0
350