Central American Region Flag

INTERNATIONAL MARKET REPORT

11/28/2019

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 567.13
CHANGE FROM LAST MONTH: -3.18%
VOLUME TO DATE: 159,679 BOXES
CHANGE FROM LAST YEAR: -1%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.95 – $2.41 $4.50
150 120 100 80 60
red anjou
$0 $2.54 – $2.83 $4.50
150 120 100 80 60
bosc
$0 $2.54 – $2.83 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 60%
  • Fancy: 40%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $0.93 – $2.02 $4.50
150 120 100 80 60
Argentina
Ercolini
$0 $2.50 – $2.71 $4.50
150 120 100 80 60
Spain
Bosc
$0 $1.70 – $1.70 $4.50
150 120 100 80 60
Argentina
Asian
$0 $3.58 – $4.00 $4.50
150 120 100 80 60
California

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
World Pear Day Promotions with a special shopping mall activity in CR and DR; cooking workshops in GT; Recipe Sampling in ES
Region-Wide
December 8, 2019
Cooking Workshops in the Dominican Republic with CCN supermarket chain
Santo Domingo
Mid-December 2019
In-store promotions with Super Selectos and La Torre in El Salvador and Super 99 in Panama
 Panama and El Salvador
December 2019
Movie Tie-In Promotions
CR, Panama, El Salvador, Guatemala
Mid-December 2019 to Mid-January 2020
In-store promotion at Walmart San Sebastián in Costa Rica
Merchandiser working at Super Selectos in El Salvador
School Activity at Colegio Adonnay in Honduras, reaching 35 kids

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
72
0
1500
# STORES
22
0
75