Colombia Flag

INTERNATIONAL MARKET REPORT

11/28/2019

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3458.9
CHANGE FROM LAST MONTH: +4.12%
VOLUME TO DATE: 47,449 BOXES
CHANGE FROM LAST YEAR: -52%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.90 – $1.03 $4.50
150 120 100 80 60
packham
$0 $1.01 – $1.02 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 25%
  • Fancy: 75%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $0.99 – $2.01 $4.50
150 120 100 80 60
Chile
Packham
$0 $0.81 – $1.98 $4.50
150 120 100 80 60
Argentina
Local
$0 $0.70 – $1.01 $4.50
150 120 100 80 60
Colombia

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Movie Tie-In Promotions with POS materials and Mobile Billboard Campaign
Bogota and Cali
Mid-December 2019 to Mid-January 2020
World Pear Day special promotion at Plaza Las Américas Shopping mall
Bogota
December 8, 2019
In-Store promotions with Almacenes La 14 and Surtifruver
Bogota
December 2019
Wholesale promotions at Corabastos with Vigomez and Agrocomercial
Bogota
December 2019
School Actitivities at Colegio Juan del Corral, reaching 75 kids
Merchandiser working at Éxito 80 store of Grupo Éxito
Mobile Billboards in Corabastos, Bogota

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
14
0
500
# STORES
7
0
25