Mexico Flag

INTERNATIONAL MARKET REPORT

11/29/2019

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.36
CHANGE FROM LAST MONTH: +0.77%
VOLUME TO DATE: 655,771 BOXES
CHANGE FROM LAST YEAR: -20%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.58 – $1.39 $4.50
150 120 100 80 60
bartlett
$0 $0.69 – $1.15 $4.50
150 120 100 80 60
bosc
$0 $0.75 – $1.42 $4.50
150 120 100 80 60
comice
$0 $0.81 – $1.62 $4.50
150 120 100 80 60
forelle
$0 $2.55 – $2.55 $4.50
150 120 100 80 60
red anjou
$0 $0.57 – $1.85 $4.50
150 120 100 80 60
seckel
$0 $1.62 – $1.62 $4.50
150 120 100 80 60
starkrimson
$0 $1.39 – $1.62 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 69%
  • Fancy: 9%
  • 3rd Grade: 22%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $1.25 – $2.32 $4.50
150 120 100 80 60
CHINA
Bartlett
$0 $0.77 – $1.16 $4.50
150 120 100 80 60
USA - California
Bosc
$0 $0.93 – $1.16 $4.50
150 120 100 80 60
USA - California
Anjou
$0 $0.93 – $1.42 $4.50
150 120 100 80 60
ARGENTINA
Bosc
$0 $0.93 – $1.16 $4.50
150 120 100 80 60
ARGENTINA

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Movie Tie-in promotions
Mexico City, Guadalajara & Monterrey
December 2019
World Pear Day Promotion
4 cities
December 7-8, 2019
In-store Promotions covering 7 retail chains
10 cities
December 2019
Decoration Workshops
Mexico City, Guadalajara & Monterrey
December 2019
In-store promotion with 4 varieties available at retail
Merchandising at HEB stores in Monterrey
Wholesale Market promotion in Mexico City

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
287
0
1400
# STORES
145
0
700