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INTERNATIONAL MARKET REPORT

12/02/2019

BRAZIL

MARKET PULSE

CURRENT EXCHANGE RATE: 4.14
CHANGE FROM LAST MONTH: -0.48%
VOLUME TO DATE: 107,561 BOXES
CHANGE FROM LAST YEAR: +60%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.98 – $1.56 $4.50
150 120 100 80 60
bartlett
$0 $0.77 – $1.96 $4.50
150 120 100 80 60
red anjou
$0 $1.41 – $1.63 $4.50
150 120 100 80 60
bosc
$0 $0.98 – $0.98 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 80%
  • Fancy: 20%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Conference
$0 $0.98 – $1.96 $4.50
150 120 100 80 60
Belgium
Rocha
$0 $0.38 – $1.63 $4.50
150 120 100 80 60
Portugal
Bartlett
$0 $0.75 – $1.63 $4.50
150 120 100 80 60
Spain
Anjou
$0 $0.43 – $0.98 $4.50
150 120 100 80 60
Argentina
Packham
$0 $0.54 – $0.98 $4.50
150 120 100 80 60
Argentina

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotions at Big retail (formerly Walmart Brazil)
South and SE regions
December 2019
In-store promotions at Natural da Terra and Hortifruti
Sao Paulo and Rio de Janeiro
All season
Public Relations
Country-wide
October 2019 - March 2020
Social media
Country-wide
All season
Metro advertising in Sao Paulo

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
267
0
1700
# STORES
26
0
100