Taiwan Flag

INTERNATIONAL MARKET REPORT

12/26/2019

TAIWAN

MARKET PULSE

CURRENT EXCHANGE RATE: 29.92
CHANGE FROM LAST MONTH: -1.04%
VOLUME TO DATE: 38,880 BOXES
CHANGE FROM LAST YEAR: +88%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.09 – $1.60 $4.50
150 120 100 80 60
red anjou
$0 $1.09 – $1.60 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
shingo
$0 $1.51 – $1.96 $4.50
150 120 100 80 60
Korea
Nan
$0 $5.28 – $6.32 $4.50
150 120 100 80 60
Japan
Yoshino
$0 $0.54 – $0.75 $4.50
150 120 100 80 60
Japan
Shinko
$0 $1.49 – $2.26 $4.50
150 120 100 80 60
Taiwan
Shinseiki
$0 $2.41 – $3.01 $4.50
150 120 100 80 60
Taiwan

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Billboard ads in the wholesale markets
 Northern and Central Taiwan
Season-long
“World Pear Day” Promotion/PR actuvuty in Carrefour, cooking show in two stores
Northern Taiwan
December 7-8, 2019
Webpage, Facebook, World Pear Day blogger articles
Nationwide
October 2019 - April 2020
In-Store Demonstration, Co-op Promotion and Merchandising visited in hypermarket/supermarket chains, and main traders
Nationwide
Season-long
TV news exposure on CTV
ATO joined World Pear Day Taiwan activity
World Pear Day Taiwan cooking show

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
150
0
200
# STORES
40
0
60