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INTERNATIONAL MARKET REPORT

12/26/2019

INDIA

MARKET PULSE

CURRENT EXCHANGE RATE: 70.71
CHANGE FROM LAST MONTH: +0.03%
VOLUME TO DATE: 78,807 BOXES
CHANGE FROM LAST YEAR: -6%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.02 – $1.40 $4.50
150 120 100 80 60
red anjou
$0 $1.59 – $1.78 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 95%
  • Fancy: 5%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Vermont Beauty
$0 $1.65 – $2.04 $4.50
150 120 100 80 60
South Africa
Packham
$0 $1.59 – $1.91 $4.50
150 120 100 80 60
South Africa
Migo
$0 $0.76 – $0.89 $4.50
150 120 100 80 60
Belgium
Golden Pear
$0 $0.95 – $1.02 $4.50
150 120 100 80 60
South Korea

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Retail Promotions
Across India
January - March 2020
Print Advertising
All Metros
January - February 2020
Media Launch of USA Pears Brand Ambassador with US Counsel General in Mumbai
Food Blogger Meet on World Pear Day
World Pear Day Celebration at Spencer's Hypermarket

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
3810
0
15000
# STORES
215
0
350