Mexico Flag

INTERNATIONAL MARKET REPORT

12/26/2019

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 18.8
CHANGE FROM LAST MONTH: -1.22%
VOLUME TO DATE: 878,106 BOXES
CHANGE FROM LAST YEAR: -19%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.66 – $1.67 $4.50
150 120 100 80 60
bosc
$0 $0.71 – $1.43 $4.50
150 120 100 80 60
bartlett
$0 $0.67 – $1.55 $4.50
150 120 100 80 60
red anjou
$0 $0.95 – $1.79 $4.50
150 120 100 80 60
comice
$0 $0.84 – $1.19 $4.50
150 120 100 80 60
forelle
$0 $2.63 – $2.63 $4.50
150 120 100 80 60
seckel
$0 $1.55 – $1.67 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 49%
  • Fancy: 31%
  • 3rd Grade: 20%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
ASIAN
$0 $1.29 – $1.91 $4.50
150 120 100 80 60
CHINA
ASIAN
$0 $0.96 – $2.33 $4.50
150 120 100 80 60
USA - California

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Movie Tie-in Promotions with "Spies in Disguise"
4 cities
December 28, 2019 - January 15, 2020
Cooking Workshops
Mexico City, Guadalajara & Monterrey
January 3-15, 2020
In-store promotions
10 cities
January 2020
Wholesale Market Promotions
Mexico City, Guadalajara & Monterrey
January 2020
Movie tie-in campaign, 9 billboards in Mexico City, Guadalajara & Monterrey, ending January 15, 2020
Movie Tie-in promotions, 200 sampling days in Mexico City, Guadalajara & Monterrey
Merchandising activities using Movie Tie-in POS materials in Mexico City, Guadalajara & Monterrey

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
834
0
1400
# STORES
404
0
700