Central American Region Flag

INTERNATIONAL MARKET REPORT

12/30/2019

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 573.24
CHANGE FROM LAST MONTH: +0.81%
VOLUME TO DATE: 220,833 BOXES
CHANGE FROM LAST YEAR: -19%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.54 – $2.38 $4.50
150 120 100 80 60
red anjou
$0 $1.59 – $2.98 $4.50
150 120 100 80 60
bosc
$0 $2.50 – $2.98 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 63%
  • Fancy: 37%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $0.91 – $1.99 $4.50
150 120 100 80 60
Argentina
Red Anjou
$0 $2.21 – $2.21 $4.50
150 120 100 80 60
Argentina
Bosc
$0 $2.50 – $2.54 $4.50
150 120 100 80 60
Argentina
Asian
$0 $3.52 – $3.58 $4.50
150 120 100 80 60
California

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Merchandising team working within the region decorating with POS materials and gathering market information.
Region-Wide
January 2020
Importer Sampling co-op promotion at retail stores of small cities, during four consecutive weekends
Costa Rica, 4 cities
Mid -January to Mid-February
Movie Tie-In Promotion with "spies in disguise" in Costa Rica with different retail stores, 12 promotional days
San Jose, Costa Rica
January 2020
Word Pear Day promotion on December 8 at Sambill Mall in the Dominican Republic.
In-Store promotion at San Sebastian Walmart Store in San Jose, Costa Rica
Merchandiser working at Betania store of Super 99 chain in Panama

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
232
0
1500
# STORES
49
0
75