Colombia Flag

INTERNATIONAL MARKET REPORT

12/30/2019

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3300.15
CHANGE FROM LAST MONTH: -2.60%
VOLUME TO DATE: 73,591 BOXES
CHANGE FROM LAST YEAR: -39%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.09 – $1.12 $4.50
150 120 100 80 60
packham
$0 $1.10 – $1.71 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 30%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.10 – $2.15 $4.50
150 120 100 80 60
Chile
Packham
$0 $1.01 – $2.32 $4.50
150 120 100 80 60
Argentina
Local
$0 $1.01 – $1.08 $4.50
150 120 100 80 60
Colombia
Rocha
$0 $1.19 – $1.86 $4.50
150 120 100 80 60
Portugal

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-Store Promotions at Carulla and Grupo Éxito Retail chains
Cali, Medellín and Bogota
January
"Spies in Disguise" Movie Tie In promotions with Almacenes La 14
Colombia
January
Word Pear Day Celebration at Mall Plaza Las Américas in Bogota, Colombia
In-Store sampling promotion with Grupo Éxito
Merchandiser working at a traditional retail stall in Bogota

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
70
0
500
# STORES
14
0
25