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INTERNATIONAL MARKET REPORT

01/30/2020

TAIWAN

MARKET PULSE

CURRENT EXCHANGE RATE: 30.02
CHANGE FROM LAST MONTH: -0.10%
VOLUME TO DATE: 46,509 BOXES
CHANGE FROM LAST YEAR: +95%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.10 – $1.67 $4.50
150 120 100 80 60
red anjou
$0 $1.10 – $1.67 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
shingo
$0 $1.50 – $1.99 $4.50
150 120 100 80 60
Korea
Nan
$0 $2.62 – $3.14 $4.50
150 120 100 80 60
Japan
shinko
$0 $0.76 – $1.56 $4.50
150 120 100 80 60
Taiwan
shinseiki
$0 $1.95 – $2.69 $4.50
150 120 100 80 60
Taiwan
honey pear
$0 $1.20 – $1.65 $4.50
150 120 100 80 60
Taiwan

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
billboard ads in wholesale markets and 1 importer truck billboard
Northern and central Taiwan
July 2019 - June 2020
Facebook: posting infomation, graphics, video
Taiwan island-wide
Oct 2019 - Apr 2020
in-store demonstrations and co-op promotions
Taiwan island-wide
July 2019 - June 2020
merchandising visits to retailers, wholesalers and importers
Taiwan island-wide
July 2019 - June 2020

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
176
0
200
# STORES
50
0
60