Mexico Flag

INTERNATIONAL MARKET REPORT

01/30/2020

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 18.68
CHANGE FROM LAST MONTH: -1.29%
VOLUME TO DATE: 1,428,868 BOXES
CHANGE FROM LAST YEAR: -17%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.67 $1.69 $4.50
150 120 100 80 60
bosc
$0 $0.71 $1.44 $4.50
150 120 100 80 60
red anjou
$0 $0.89 $1.69 $4.50
150 120 100 80 60
bartlett
$0 $0.72 $1.21 $4.50
150 120 100 80 60
comice
$0 $0.60 $1.69 $4.50
150 120 100 80 60
forelle
$0 $1.69 $1.69 $4.50
150 120 100 80 60
seckel
$0 $1.20 $1.81 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 56%
  • Fancy: 25%
  • 3rd Grade: 19%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
ASIAN
$0 $1.28 $2.41 $4.50
150 120 100 80 60
CHINA
ASIAN
$0 $0.96 $0.96 $4.50
150 120 100 80 60
USA-California

UPCOMING ACTIVITIES

Billboard campaign, a total of 18 locations: 6 in Mexico City, 6 in Guadalajara & 6 in Monterrey; during 3 months starting January 15, 2020
Movie tie-in promotions, partnership with "Spies in Disguise" movie, activities took place in Mexico City, Guadalajara & Monterrey
Merchandising in Street markets, using Movie Tie-in POS materials; traditional channels covered in Mexico CIty, Guadalajara & Monterrey

PROMOTIONS

# PROMOTION DAYS
# STORES