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INTERNATIONAL MARKET REPORT

01/30/2020

BRAZIL

MARKET PULSE

CURRENT EXCHANGE RATE: 4.26
CHANGE FROM LAST MONTH: +4.47%
VOLUME TO DATE: 113,163 BOXES
CHANGE FROM LAST YEAR: +50%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.96 – $1.57 $4.50
150 120 100 80 60
red anjou
$0 $0.85 – $1.57 $4.50
150 120 100 80 60
bosc
$0 $0.96 – $1.59 $4.50
150 120 100 80 60
bartlett
$0 $1.05 – $1.37 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 30%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $0.74 – $1.38 $4.50
150 120 100 80 60
Argentina
Bartlett
$0 $0.96 – $1.38 $4.50
150 120 100 80 60
Argentina
Packham Thriumph
$0 $0.70 – $1.05 $4.50
150 120 100 80 60
Argentina
Rocha
$0 $0.49 – $1.90 $4.50
150 120 100 80 60
Portugal
Conference
$0 $1.05 – $1.90 $4.50
150 120 100 80 60
Belgium

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-Store Sampling
NE Region
Janaury 21 - February 21, 2020
Organic NW Anjou Sampling
Rio de Janeiro, Sao Paulo 
December 30, 2019 - February 28, 2020
Social Media
Nationwide
All season
Health segment on sunday TV program
Sao Paulo 
February 7, 2020

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1289
0
1315
# STORES
80
0
128