Central American Region Flag

INTERNATIONAL MARKET REPORT

01/31/2020

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 566.43
CHANGE FROM LAST MONTH: -0.72%
VOLUME TO DATE: 209,870 BOXES
CHANGE FROM LAST YEAR: -6%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.32 – $2.29 $4.50
150 120 100 80 60
red anjou
$0 $2.05 – $2.97 $4.50
150 120 100 80 60
bosc
$0 $2.61 – $3.13 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 40%
  • Fancy: 60%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Red Anjou
$0 $2.23 – $3.01 $4.50
150 120 100 80 60
Argentina
Bosc
$0 $2.49 – $2.51 $4.50
150 120 100 80 60
Argentina
Coscia
$0 $2.49 – $2.63 $4.50
150 120 100 80 60
Spain
Asian
$0 $3.56 – $3.97 $4.50
150 120 100 80 60
California

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
The merchandising team will continue working on the region, by gathering market information and decorating those points of sale with good volumes
ES, DR, Honduras and CR
February 2019
A series of School Activities will be conducted at Elementary Schools
Costa Rica
February 2019
Back to School Co-Op promotion with Fruta Internacional, having special promotions at smaller cities
Costa Rica
February
In-store promotion in Costa Rica
Wholesale promotion with Imporfruit
Merchandiser working in El Salvador

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
427
0
1500
# STORES
99
0
75