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INTERNATIONAL MARKET REPORT

01/31/2020

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3362.33
CHANGE FROM LAST MONTH: +3.08%
VOLUME TO DATE: 77,975 BOXES
CHANGE FROM LAST YEAR: -35%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.01 – $1.83 $4.50
150 120 100 80 60
red anjou
$0 $1.06 – $1.66 $4.50
150 120 100 80 60
bosc
$0 $1.05 – $2.07 $4.50
150 120 100 80 60
seckel
$0 $1.23 – $1.66 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 45%
  • Fancy: 55%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $0.92 – $1.09 $4.50
150 120 100 80 60
Argentina
Packham
$0 $1.04 – $1.94 $4.50
150 120 100 80 60
Argentina

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Technical Training Seminars to be conducted for retailer and importer personnel
Bogota and Cali
February 2020
Merchandising team working gathering market information and decorating points of sale
Cali, Bogota and Medellin
February 2020
In-store promotions with Cencosud at 2 different stores
Bogota
February 2020
Merchandiser working in Bogota
In-store sampling promotion in Frutiver
Cooking Demonstration with retailer Olimpica

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
170
0
500
# STORES
33
0
25