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INTERNATIONAL MARKET REPORT

02/27/2020

GULF STATES

Bahrain, Egypt, Jordan, Kuwait, Qatar, United Arab Emirates, Yemen

MARKET PULSE

CURRENT EXCHANGE RATE: 3.67
CHANGE FROM LAST MONTH: 0.00%
VOLUME TO DATE: 123,309 BOXES
CHANGE FROM LAST YEAR: -11%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.16 – $1.19 $4.50
150 120 100 80 60
red anjou
$0 $1.28 – $1.31 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 80%
  • Fancy: 20%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Ya
$0 $0.59 – $0.65 $4.50
150 120 100 80 60
China
Green pears
$0 $0.90 – $0.94 $4.50
150 120 100 80 60
Turkey
Packham
$0 $1.09 – $1.14 $4.50
150 120 100 80 60
South Africa

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Trade Merchandising reaching 370 contacts
DUBAI
March 2020
Mall Tour in 3 malls of Dubai, attracting more than 2,000 consumers per event
Ibn Battuta, Barsha and Al Ghurair Malls
March 6-8, 2020
In-store promotions
Dubai - Lulu and Westzone Supermarkets
March 4-7 and 12-14, 2020
Youth School Games - Part 2, more than 1,000 students attended
In-store Promotions - reached more than 200 UAE consumers in Dubai

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
81
0
107
# STORES
18
0
27