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INTERNATIONAL MARKET REPORT
02/27/2020
ISRAEL
MARKET PULSE
CURRENT EXCHANGE RATE:
3.45
CHANGE FROM LAST MONTH:
0.00%
VOLUME TO DATE:
113,599 BOXES
CHANGE FROM LAST YEAR:
-16%
(SOURCE: WSTFA)
USA PEARS: RETAIL PRICING, SIZES, AND GRADES
PRICE RANGE
(per lb)
SIZE RANGE
anjou
$0
$1.72
–
$3.43
$4.50
150
120
100
80
60
bosc
$0
$1.19
–
$2.44
$4.50
150
120
100
80
60
red anjou
$0
$1.85
–
$3.70
$4.50
150
120
100
80
60
GRADES FOR ALL VARIETIES
US1: 100%
Fancy: %
3rd Grade: %
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Spadona
$0
$1.31
–
$2.63
$4.50
150
120
100
80
60
Israel
Conference
$0
$1.85
–
$3.30
$4.50
150
120
100
80
60
France
Blankia-Abbata
$0
$1.31
–
$2.63
$4.50
150
120
100
80
60
Spain
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
Online Advertising
Country-wide
All season
Broadcasting of TV cooking shows
Food and Health Channels
All season
USA pears in Supersal
USA pears in Supersal
US Anjou pears in Supersal
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
1
0
1
# STORES
1
0
1
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