Central American Region Flag

INTERNATIONAL MARKET REPORT

02/27/2020

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 572.42
CHANGE FROM LAST MONTH: +1.00%
VOLUME TO DATE: 242,865 BOXES
CHANGE FROM LAST YEAR: -2%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.36 – $2.36 $4.50
150 120 100 80 60
red anjou
$0 $2.04 – $2.95 $4.50
150 120 100 80 60
bosc
$0 $2.18 – $3.07 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 60%
  • Fancy: 40%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Red Anjou
$0 $3.01 – $3.07 $4.50
150 120 100 80 60
Argentina
Coscia
$0 $2.64 – $2.87 $4.50
150 120 100 80 60
Chile
Carmen
$0 $2.87 – $2.93 $4.50
150 120 100 80 60
Chile
Asian
$0 $2.99 – $3.83 $4.50
150 120 100 80 60
California

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Sponsorship of Importer's Back to School activity in Costa Rica, sampling promotion in cities outside the capital
Costa Rica
Weekends of March 2020
In-store sampling promotion with Machetazo retail group
Panama
March 2020
Sport Activity to promote how pears help recover after excercise
Santo Domingo, Dominican Republic
Mid-March 2020
In-store sampling promotion in Metromall Machetazo store in Panama
Merchandiser working at a street market in Costa Rica
Sport Activity in Santo Domingo, Dominican Republic

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
854
0
1500
# STORES
198
0
75