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INTERNATIONAL MARKET REPORT

02/27/2020

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3462
CHANGE FROM LAST MONTH: +1.92%
VOLUME TO DATE: 78,189 BOXES
CHANGE FROM LAST YEAR: -35%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.88 – $1.70 $4.50
150 120 100 80 60
red anjou
$0 $1.48 – $1.70 $4.50
150 120 100 80 60
bosc
$0 $0.93 – $1.01 $4.50
150 120 100 80 60
seckel
$0 $1.48 – $2.31 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: %
  • Fancy: 100%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $0.89 – $1.03 $4.50
150 120 100 80 60
Argentina
Packham
$0 $1.13 – $1.13 $4.50
150 120 100 80 60
Argentina
Bartlett
$0 $2.40 – $2.40 $4.50
150 120 100 80 60
Chile

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-Store cooking workshop with leading retailer Grupo Éxito
Bogota
Mid-March 2020
Merchandising team working in the market, covering different point of sales
Bogota and Medellin
March 2020
In-store sampling promotion in Olímpica Calle 100 store
Merchandiser working at a retail store in Medellin
Technical Training seminar in Agrocomercial

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
210
0
500
# STORES
40
0
25