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INTERNATIONAL MARKET REPORT

02/27/2020

BRAZIL

MARKET PULSE

CURRENT EXCHANGE RATE: 4.51
CHANGE FROM LAST MONTH: +5.98%
VOLUME TO DATE: 113,163 BOXES
CHANGE FROM LAST YEAR: +48%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.02 – $1.32 $4.50
150 120 100 80 60
bosc
$0 $0.81 – $0.81 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 80%
  • Fancy: 20%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Rocha
$0 $0.46 – $1.27 $4.50
150 120 100 80 60
Portugal
Williams
$0 $0.91 – $1.32 $4.50
150 120 100 80 60
Argentina
Red Bartlett
$0 $1.32 – $1.82 $4.50
150 120 100 80 60
Argentina
Anjou
$0 $0.71 – $1.32 $4.50
150 120 100 80 60
Argentina
Conference
$0 $1.32 – $1.83 $4.50
150 120 100 80 60
Belgium

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-Store promotions - Organic Pears
Sao Paulo and Rio de Janeiro
February - March 2020
Social Media
 Country-wide
Season-round

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1186
0
1700
# STORES
60
0
100