Mexico Flag

INTERNATIONAL MARKET REPORT

02/27/2020

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.46
CHANGE FROM LAST MONTH: +3.24%
VOLUME TO DATE: 1,513,045 BOXES
CHANGE FROM LAST YEAR: -13%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.69 – $1.17 $4.50
150 120 100 80 60
bartlett
$0 $0.92 – $1.51 $4.50
150 120 100 80 60
bosc
$0 $0.69 – $1.62 $4.50
150 120 100 80 60
comice
$0 $1.16 – $1.92 $4.50
150 120 100 80 60
forelle
$0 $1.32 – $1.84 $4.50
150 120 100 80 60
red anjou
$0 $0.46 – $1.84 $4.50
150 120 100 80 60
seckel
$0 $1.39 – $1.84 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 59%
  • Fancy: 11%
  • 3rd Grade: 30%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
ASIAN
$0 $1.16 – $2.32 $4.50
150 120 100 80 60
CHINA

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Movie tie-in promotions in partnership with Trolls 2 Movie
3 main cities and Tijuana
March 14 - April 15, 2020
In-store promotions with 9 retail chains
10 cities
March 2020
Movie Tie-in Billboards promotion in partnership with Trolls 2 movie; 9 locations
Mexico City, Guadalajara & Monterrey
March 15 - April 14, 2020
Wholesale and Traditional Market promotions
Mexico City, Guadalajara & Monterrey
March 2020
Nutritional Workshop in Superama in Mexico City
Bus Campaign in Mexico City, Guadalajara & Monterrey
Merchandsing activities in traditional channels

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1642
0
1400
# STORES
807
0
700