Mexico Flag

INTERNATIONAL MARKET REPORT

03/27/2020

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 24.43
CHANGE FROM LAST MONTH: +18.83%
VOLUME TO DATE: 1,773,662 BOXES
CHANGE FROM LAST YEAR: -14%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.58 – $1.07 $4.50
150 120 100 80 60
bosc
$0 $0.58 – $1.23 $4.50
150 120 100 80 60
red anjou
$0 $0.39 – $1.36 $4.50
150 120 100 80 60
bartlett
$0 $0.78 – $1.34 $4.50
150 120 100 80 60
comice
$0 $0.97 – $1.36 $4.50
150 120 100 80 60
forelle
$0 $1.11 – $2.15 $4.50
150 120 100 80 60
seckel
$0 $1.17 – $1.37 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 53%
  • Fancy: 13%
  • 3rd Grade: 34%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.17 – $1.17 $4.50
150 120 100 80 60
Chile
Asian
$0 $0.98 – $1.95 $4.50
150 120 100 80 60
China

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Movie tie-in promotions with Trolls 2
Mexico City, Guadalajara, Monterrey 
April 4-12, 2020
In-store promotions
16 cities in Mexico
April 2020
Wholesale Market Promotions
Mexico City, Guadalajara & Monterrey
April 2020
Traditional Market Promotions
Mexico City & Guadalajara
April 2020
Trolls 2 movie billboard campaign, total of 9 billboards in Mexico City, Guadalajara & Monterrey
Decoration with Trolls 2 movie POS materials in traditional channels in Mexico City, Guadalajara & Monterrey
Movie Tie-in promotions for Trolls 2 movie

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1952
0
1400
# STORES
964
0
700