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INTERNATIONAL MARKET REPORT

03/27/2020

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 4086.75
CHANGE FROM LAST MONTH: +14.35%
VOLUME TO DATE: 78,189 BOXES
CHANGE FROM LAST YEAR: -36%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.97 – $1.69 $4.50
150 120 100 80 60
red anjou
$0 $1.30 – $1.30 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: %
  • Fancy: 100%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $0.85 – $1.69 $4.50
150 120 100 80 60
Chile
Bartlett
$0 $0.91 – $0.91 $4.50
150 120 100 80 60
Chile
Asian
$0 $2.12 – $2.12 $4.50
150 120 100 80 60
Chile
Cooking workshop at at Carulla store of the Grupo Éxito group
Merchandiser working in Bogota, visiting different retail stores, wholesalers and warehouses
Merchandiser working in Medellin, visiting different retail stores, wholesalers and warehouses

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
250
0
500
# STORES
40
0
25