Mexico Flag

INTERNATIONAL MARKET REPORT

04/30/2020

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 24.1
CHANGE FROM LAST MONTH: -3.69%
VOLUME TO DATE: 1,979,057 BOXES
CHANGE FROM LAST YEAR: -18%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.56 – $1.15 $4.50
150 120 100 80 60
red anjou
$0 $0.42 – $1.37 $4.50
150 120 100 80 60
bosc
$0 $0.56 – $1.10 $4.50
150 120 100 80 60
forelle
$0 $2.06 – $2.06 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 15%
  • 3rd Grade: 15%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
ASIAN
$0 $0.75 – $1.87 $4.50
150 120 100 80 60
CHINA
PACKHAM
$0 $0.94 – $1.03 $4.50
150 120 100 80 60
CHILE
FORELLE
$0 $2.24 – $2.24 $4.50
150 120 100 80 60
CHILE

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
IN-STORE PROMOTION
7 cities and 8 retail chains
May 2020
BILLBOARDS - 6 per city
Mexico City, Guadalajara & Monterrey
May 2020
WHOLESALE PROMOTIONS
Mexico City, Guadalajara & Monterrey
May, 2020
TRADITIONAL MARKET PROMOTIONS
Mexico City & Guadalajara
May 2020
Merchandising with Trolls 2 Movie tie-in POS materials
Trolls 2 Movie tie-in promotion
Wholeslae Market Promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
2368
0
1400
# STORES
1174
0
700