Mexico Flag

INTERNATIONAL MARKET REPORT

06/25/2020

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 22.74
CHANGE FROM LAST MONTH: +5.50%
VOLUME TO DATE: 2,392,640 BOXES
CHANGE FROM LAST YEAR: -23%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.74 – $1.46 $4.50
150 120 100 80 60
red anjou
$0 $1.10 – $1.34 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 13%
  • 3rd Grade: 17%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
ANJOU
$0 $1.00 – $1.00 $4.50
150 120 100 80 60
ARGENTINA
BOSC
$0 $0.60 – $1.60 $4.50
150 120 100 80 60
ARGENTINA
BOSC
$0 $0.60 – $1.60 $4.50
150 120 100 80 60
CHILE
PACKHAM
$0 $0.81 – $1.40 $4.50
150 120 100 80 60
CHILE
FORELLE
$0 $1.60 – $1.60 $4.50
150 120 100 80 60
CHILE

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
MERCHANDISING
Mexico City, Guadalajara & Monterrey
July 2020
TECHNICAL SUPPORT
Mexico City, Guadalajara & Monterrey
July 2020
Fresh Market in-store promotion (Al Super high end format) in Chihuahua
Superama (High end format for Walmart group) Online Promotion
Supercenter - Walmart Online Promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
2646
0
1400
# STORES
1316
0
700