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INTERNATIONAL MARKET REPORT
10/29/2020
INDIA
MARKET PULSE
CURRENT EXCHANGE RATE:
73.96
CHANGE FROM LAST MONTH:
+1.35%
VOLUME TO DATE:
22,439 BOXES
CHANGE FROM LAST YEAR:
-34%
(SOURCE: WSTFA)
USA PEARS: RETAIL PRICING, SIZES, AND GRADES
PRICE RANGE
(per lb)
SIZE RANGE
starkrimson
$0
$1.72
–
$1.96
$4.50
150
120
100
80
60
bartlett
$0
$1.53
–
$1.72
$4.50
150
120
100
80
60
anjou
$0
$1.53
–
$1.72
$4.50
150
120
100
80
60
GRADES FOR ALL VARIETIES
US1: 100%
Fancy: %
3rd Grade: %
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Packham
$0
$1.53
–
$1.72
$4.50
150
120
100
80
60
South Africa
Vermont Beauty
$0
$1.78
–
$2.15
$4.50
150
120
100
80
60
South Africa
Forelle
$0
$1.66
–
$2.02
$4.50
150
120
100
80
60
South Africa
Migo
$0
$0.61
–
$0.92
$4.50
150
120
100
80
60
Belgium
Ercolini
$0
$1.35
–
$1.53
$4.50
150
120
100
80
60
Spain
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
Merchandising and POS Distribution
Pan India
All Season
Influencer Promotions on Social Media
Pan India
All Season
Print and TV Campaign
Pan India
November - December 2020
E-commerce and In-store Promotions
Pan India
All season
Merchandising with USA Pear Mascot and Distribution of USA Pear Covid prevention kit
USA Pear Covid prevention kit with mask, gloves, sanitizer and a special keychain
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
0
0
10000
# STORES
0
0
200
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