Central American Region Flag

INTERNATIONAL MARKET REPORT

10/29/2020

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 613.49
CHANGE FROM LAST MONTH: +1.67%
VOLUME TO DATE: 64,606 BOXES
CHANGE FROM LAST YEAR: -6%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $2.12 – $2.16 $4.50
150 120 100 80 60
red anjou
$0 $2.53 – $2.53 $4.50
150 120 100 80 60
bosc
$0 $3.07 – $3.13 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 90%
  • Fancy: 10%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $1.73 – $1.96 $4.50
150 120 100 80 60
Argentina
Red Anjou
$0 $2.01 – $2.74 $4.50
150 120 100 80 60
Argentina
Bosc
$0 $2.09 – $2.84 $4.50
150 120 100 80 60
Argentina
Forelle
$0 $2.18 – $2.27 $4.50
150 120 100 80 60
Chile
Coscia
$0 $3.06 – $3.09 $4.50
150 120 100 80 60
Spain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Merchandising, gathering market information, and decorating different points of sale
Region-wide
Season-long
Virtual School Activities with easy recipes and nutritional info for kids
Guatemala, El Salvador and Honduras
November - December 2020
In-store promotions with recipe brochures and ripening education (sampling is not permitted at this time)
Region-wide
November 2020
Social media recipe videos, with a special focus on Thanksgiving in late November
Region-wide
November 2020
In-store promotion during the opening of a new Walmart store in El Salvador
Merchandiser decorating a Despensa de Don Juan store in El Salvador.
Bosc present at the opening of a new Walmart store in El Salvador.

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1
0
600
# STORES
1
0
75