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INTERNATIONAL MARKET REPORT

10/30/2020

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3631.5
CHANGE FROM LAST MONTH: -5.41%
VOLUME TO DATE: 19,026 BOXES
CHANGE FROM LAST YEAR: +25%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.08 – $1.35 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.12 – $2.25 $4.50
150 120 100 80 60
Chile
Packham
$0 $1.22 – $2.25 $4.50
150 120 100 80 60
Argentina
Domestic
$0 $0.80 – $1.40 $4.50
150 120 100 80 60
Colombia

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotions with leaflet distribution at permitted retail stores (sampling is not permitted at this time)
Medellín, Bogota, and Cali
November 2020
Mobile billboard around the CORABASTOS area
Bogota
November - Mid-December 2020
Social Media activities with video recipes and nutritional ideas
Colombia
November 2020
Merchandising team working at traditional markets in Bogota
Merchandising team working at traditional markets in Bogota
New POS materials design and produced for the Colombian market