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INTERNATIONAL MARKET REPORT

10/30/2020

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 20.32
CHANGE FROM LAST MONTH: -3.99%
VOLUME TO DATE: 328,197 BOXES
CHANGE FROM LAST YEAR: -26%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.76 – $1.38 $4.50
150 120 100 80 60
bartlett
$0 $0.74 – $1.27 $4.50
150 120 100 80 60
bosc
$0 $0.87 – $1.91 $4.50
150 120 100 80 60
comice
$0 $1.70 – $2.12 $4.50
150 120 100 80 60
seckel
$0 $1.58 – $2.12 $4.50
150 120 100 80 60
starkrimson
$0 $1.15 – $1.70 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 79%
  • Fancy: 16%
  • 3rd Grade: 5%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Bartlett
$0 $0.95 – $1.42 $4.50
150 120 100 80 60
USA - California
Bosc
$0 $1.38 – $1.80 $4.50
150 120 100 80 60
USA - California
Starcrimson
$0 $1.48 – $1.48 $4.50
150 120 100 80 60
USA - California
Anjou
$0 $0.95 – $0.95 $4.50
150 120 100 80 60
Argentina
Bosc
$0 $1.68 – $1.68 $4.50
150 120 100 80 60
Argentina

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Pear Fair Festivals with Soriana, Chedraui, Mega, La Comer, Calimax, El Florido, Casa Ley & Super del Norte
7 cities
November 3-29, 2020
In-store promotions with Soriana, Chedraui, Mega, La Comer, Calimax, Arteli, Casa Ley & Aki
7 cities
November 7-29, 2020
In-store radio campaign with Walmart
Mexico City, Guadalajara & Monterrey
November 15 - December 14, 2020
Wholesale market promotions
Mexico City, Guadalajara & Monterrey
November 1-29, 2020
In-store promotion with "Día de Muertos" consumer material in Soriana stores
Merchandsing activities in Traditional Channels (Public Markets)
Merchandising activities at traditional channels (street markets)

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
146
0
1400
# STORES
73
0
700