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INTERNATIONAL MARKET REPORT
10/30/2020
SAUDI ARABIA
MARKET PULSE
CURRENT EXCHANGE RATE:
3.75
CHANGE FROM LAST MONTH:
0.00%
VOLUME TO DATE:
9,773 BOXES
CHANGE FROM LAST YEAR:
-32%
(SOURCE: WSTFA)
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Other
$0
$1.33
–
$1.45
$4.50
150
120
100
80
60
Spain
Nishi
$0
$0.73
–
$0.85
$4.50
150
120
100
80
60
Chinese
Other
$0
$1.69
–
$1.81
$4.50
150
120
100
80
60
Syria
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
Merchandising
Jeddah, Riyadh, Dammam
November 15-30, 2020
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
1
0
1
# STORES
1
0
1
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