Mexico Flag

INTERNATIONAL MARKET REPORT

11/27/2020

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.79
CHANGE FROM LAST MONTH: -3.69%
VOLUME TO DATE: 487,812 BOXES
CHANGE FROM LAST YEAR: -25%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.87 – $1.47 $4.50
150 120 100 80 60
bartlett
$0 $0.90 – $1.81 $4.50
150 120 100 80 60
bosc
$0 $0.90 – $2.03 $4.50
150 120 100 80 60
comice
$0 $1.81 – $2.26 $4.50
150 120 100 80 60
red anjou
$0 $1.86 – $2.03 $4.50
150 120 100 80 60
seckel
$0 $1.22 – $2.26 $4.50
150 120 100 80 60
starkrimson
$0 $1.29 – $2.03 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 82%
  • Fancy: 12%
  • 3rd Grade: 5%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $1.42 – $2.26 $4.50
150 120 100 80 60
China
Conference
$0 $0.68 – $0.90 $4.50
150 120 100 80 60
Belgium
Bartlett
$0 $0.68 – $0.68 $4.50
150 120 100 80 60
USA - California
Bosc
$0 $0.73 – $0.73 $4.50
150 120 100 80 60
USA - California
Asian
$0 $1.22 – $1.22 $4.50
150 120 100 80 60
USA -California

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Movie tie-in promotions - The Croods 2
Mexico City, Guadalajara, Monterrey
December 2020
Movie tie-in Billboard campaign - 6 billbords in total, 2 in each city - The Croods 2
Mexico City, Guadalajara, Monterrey
December 15, 2020 - January 14, 2021
Movie Tie-in Bus - 10 buses
Mexico City
December 2020
World Pear Day
Mexico City, Guadalajara, Monterrey
December 5, 2020
Wholesale market promotion
In-store promotions
Merchandising - The Croods 2 movie - Wholesale market

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
254
0
1400
# STORES
127
0
700