Central American Region Flag

INTERNATIONAL MARKET REPORT

11/27/2020

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 601.12
CHANGE FROM LAST MONTH: -1.67%
VOLUME TO DATE: 130,948 BOXES
CHANGE FROM LAST YEAR: -18%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.77 – $2.11 $4.50
150 120 100 80 60
red anjou
$0 $2.34 – $2.87 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 60%
  • Fancy: 40%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Red Anjou
$0 $1.89 – $2.02 $4.50
150 120 100 80 60
Argentina
Red Anjou
$0 $2.76 – $3.02 $4.50
150 120 100 80 60
Argentina
Bosc
$0 $2.34 – $2.64 $4.50
150 120 100 80 60
Argentina
Forelle
$0 $2.42 – $2.79 $4.50
150 120 100 80 60
Chile
Coscia
$0 $3.47 – $3.55 $4.50
150 120 100 80 60
Spain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Co-Op Promotions with VPC and Interfrut, developing giveaways and materials for their clients.
El Salvador
Late November - Mid-December 2020
World Pear Day celebration with in-store promotions
Region-wide
December 5, 2020
Movie Tie-In Promotion with The Croods 2 with a special billboard and mobile billboard campaign
Region-Wide
Mid-December 2020 - Mid-January 2021
In-store promotions with Walmart, Gessa, La Colonia, Super Selectos and Machetazo, with around 80 days in 4 countries
Region-wide
December 2020
In-Store promotion in La Colonia retail store in Honduras
Special virtual kids workshop in El Salvador
Vida Sana advertising and recipe publication in El Salvador

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
19
0
600
# STORES
9
0
75